Jin Zhiguo Professor

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Jin Zhiguo

Professor of Management Practice, NBS Former General Manager, Tsingtao Brewery Co,Ltd

To run an enterprise, we need first to see the general trend, follow the trend and understand the doctrine. Such doctrine is just the objective law. We adjust the direction and carry out the reform all for the purpose of observing the objective law. All we do now is to alwayskeep vigil, think and explore how to respond to changes

Biographical details

Senior Economist, Professor of Management Practice at NBS, Chinese renowned entrepreneur and deputy to the 10th and 11th National People’sCongress. Mr. Jin Zhiguo has creatively proposed a series of new concepts for scientific operation, management, marketing and corporate development strategy. Especially upon assuming the office of President of Tsingtao Brewery Co., Ltd in August 2001, by adjusting the corporate strategy timely, Mr. Jin Zhiguo proposed the strategic change from “become bigger and stronger” to “become stronger and bigger” and from “extensive growth” to “intensive growth”, established the strategic target for Tsingtao Brewery to become an international big company and advanced its new-round rapid growth. He was honored with the title of China Top Ten Outstanding CEO.

Education and experience
EMBA, China Europe International Business School
D.Sc, Qingdao University

  • Jin Zhiguo
      Jin ZhiguoProfessor of Management Practice, NBS Former General Manager, Tsingtao Brewery Co., Ltd
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